The company is among the Top 5 in the ranking of the food, beverage and ingredients sector with the best innovation practices in the country
São Paulo, July 27, 2022 – For the seventh consecutive year, Duas Rodas, the largest house of flavors and solutions for the food and beverage industries in Brazil, is recognized by the Valor Inovação Brasil 2022 Award as one of the most innovative companies in the country, in a ranking next to 150 corporations. The company is in the top 5 of the ranking of the most innovative food, beverage and ingredient companies in the country.
The Valor Inovação Brasil 2022 Award is a partnership between Strategy& – PwC’s strategic consultancy – and the Valor Econômico newspaper, which recognizes the most innovative companies in the sector, in addition to presenting the ranking of the 150 with the best innovation practices in the country.
“Being part of this award for seven consecutive years is a recognition of the company’s consolidated innovation process. We have innovation as the main driver of competitiveness and expansion of our business, based on a strategic plan that, in a synergistic way, covers new products, processes, technologies and business models “, emphasizes President Leonardo Fausto Zipf, about the presence of Duas Rodas in the ranking of Valor Inovação Brasil since 2016.
With 96 years of experience in the manufacture of flavors and ingredients for the global food and beverage industry, the latest launches of Duas Rodas are strongly connected to current consumer demands, such as healthiness and well-being, naturalness, indulgence and convenience in food. The company is always aligned with consumer needs, stimulates customer growth and offers a collaborative process of developing innovative products.
About 200 researchers and flavor specialists work in the seven research and development centers in the units of the Brazilian multinational.
Innovation in products and collaborative service
Duas Rodas values innovation throughout the cycle, from the production chain to the final consumer. Action fronts involve all areas of the company, from mapping and developing suppliers to encouraging a culture of innovation among employees, in which several processes are used, such as TasteHack (a hackathon process focused on technological innovation), Innovation Things (a community of multidisciplinary professionals that encourages innovative processes), Innovation Toolkit (mix of tools to stimulate innovation initiatives between teams) and others.
With customers, the company works in partnership with open innovation processes. A platform for innovative and convenient market intelligence services aimed at the food and beverage sector has been specially created to help customers accelerate their transformation processes in a decentralized and collaborative way.
“On the road to innovation, a deep understanding of consumer behavior and desires is fundamental. For this, we invest in careful observations of consumer behavior, market intelligence, in-depth technical knowledge and collaborative creation to innovate our ingredients, products and services so that, in partnership actions, we enable our customers to positively impact consumers with products launched in the market”, reinforces the Director of Innovation and Technology of Duas Rodas, Steven Rumsey.
The company’s innovation ecosystem is reinforced by the services developed by the startup Planta, the first open innovation platform for food and beverages in Brazil, which integrates consumers, startups, big data and food industries, with the objective of accelerating the future of food through collaboration.
“The Plant’s programs and technologies are aimed at capturing ideas about innovative food needs and expectations, providing marketing studies in a more comprehensive, customized and fast-paced way to brands in their processes of diagnosing market demands and opportunities, in addition to promoting the connection of industries with startups,” explains the Director of Marketing at Duas Rodas and manager of the Plant, Paulo Mokarzel.
The winners of this year’s edition of the Valor Inovação Award were announced in an online ceremony, with live transmission through the event platform and the Valor Econômico channel on Youtube. With the theme “5G and the revolution in the business models”, the awarding pointed, yesterday (26), the most innovative companies in the sector, besides presenting the ranking of the 150 with the best innovation practices in the country.