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july 25, 2023

Platform uses big data, artificial intelligence and social listening to discover consumer preferences and choices in real time

Planta Inovações Colaborativas develops Top Insights as an ally in market monitoring for the food and beverage industry

Planta Inovações Colaborativas, a startup maintained by Duas Rodas, a Brazilian multinational company of flavors and ingredients for the food and beverage industry, has just launched Top Insights, an exclusive platform for real-time monitoring of consumer behavior. This is only possible because Top Insights interconnects several internet data sources, such as social media, Google indexes, document and text analysis, scientific article bases and artificial intelligence, in a single tool.

“Planta’s mission is to accelerate the future of food through collaboration with the consumer and new technologies and that is precisely what Top Insights enables: real-time data and clarity for assertive decision-making”, explains Paulo Mokarzel, Marketing Director of Duas Rodas and Planta´s Manager.

With dynamic and fully customizable dashboards, you can enter charts from dates, search metrics, and related topics, monitor products on social media and new networks, and create reports. The tool also allows searches to be shared with another user, making it possible for more than one person to supply and monitor the same panel.

“By facilitating access, understanding and sharing data and information, Top Insights assists in the ability to analyze and interpret the market in order to drive business, creating competitive advantage”, says Mokarzel.

To make the experience even more complete and stimulating, users can count on the help of Lidia Intelligence Solutions, Top Insights’ artificial intelligence, which not only leads the entire journey within the platform, but also acts as a chatbot to answer questions, questions and idea bank.

Visit the website https://planta.vc/topinsights/ to learn more about the platform and subscription plans available.

About Planta:

With the purpose of accelerating the future of food, the startup maintained by Duas Rodas, the largest house of flavors and solutions for the food and beverage industries in Brazil, created a unique ecosystem that unites consumer collaboration with the use of new technologies, capable of capturing ideas about needs and expectations of innovative foods and providing market studies in a more comprehensive, customized and fast way for industries in their market demand diagnosing processes and opportunities. Planta maintains simultaneous innovation solutions and products aimed at the food market such as: Voice of the Consumer, has the mission of capturing people’s ideas about needs and expectations of innovative foods, which can serve as insights for the creation of products for research and development teams of food companies; Catálise, an acceleration program focused on solving major challenges in the sector’s production chain, establishing the connection of food companies and startups in the market, with the objective of providing practical results, such as the development of new products and services; and Top Insights, an artificial intelligence and social listening tool, a great centralizer of information capable of collecting relevant data and go in search of the most popular market movements, preferences and highlights on the web.

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